Archive | April, 2012

Designing portfolios

12 Apr

A portfolio should represent a person’s very best work pertaining to the interest he or she is using the portfolio to pursue. The portfolio should give a potential employer an idea of what benefits they might gain from the individual in a way that might even inspire them to help the individual search for further ways to enhance his/her skills.

In our studies on audience analysis, we learned about different motives of discourse. Graves’ book gave Beale’s model as an illustration to show that documents can be designed for two or more purposes, though one purpose may dominate the others. The main goal in designing a portfolio is to persuade someone that you are a qualified and capable person in a certain field of knowledge. The portfolio should essentially demonstrate to a potential employer how much you value not only yourself, but them as well.

The general appearance of a portfolio can significantly alter a potential employer’s impression of the individual as a worker and as a person. A clean, organized, and overall aesthetically pleasing portfolio will set the stage for how a person will interpret the actual content of the portfolio.

Reverting to the importance of audience analysis, it will depend on the situation (what type of job a person is applying for) to know how to prepare the portfolio for the people who will review it. Some items may be more relevant than others in the pursuit of certain positions, so adjusting the contents of the portfolio may be necessary to best suit the needs of the potential employer.

Regardless of the situation, however, the language throughout the portfolio should be clear and concise. In the real world, most working people have a lot of things to do and would rather not have to sit down and do someone else’s work, so it’s important to clarify everything throughout a portfolio so the potential employer will have the facts they need.

Catering to the audience’s needs in designing a portfolio is most important because the very purpose of a portfolio is to appeal to its audience.